Website speed affects how quickly users can interact with a page and whether they stay long enough to complete an enquiry or purchase. Slow pages can create friction even when the marketing message is strong.
What to consider
Search performance depends on many factors, so speed should not be treated as a standalone ranking shortcut. Technical SEO, useful content, site structure, links and search intent remain essential.
Optimize images, caching, scripts, database behavior and hosting resources together. Measure real user experience rather than relying only on one synthetic speed score.