Keyword research starts by understanding how customers describe their problem and what they need at each stage of the buying journey. Broad informational terms, service searches and highly specific commercial queries serve different purposes.
What to consider
Group related phrases into topics instead of creating a separate thin page for every variation. One strong service page can naturally cover several closely related search terms when the content answers the user clearly.
Prioritize relevance, conversion potential and the ability to create genuinely useful content. Search volume is helpful, but a smaller keyword with strong commercial intent can be more valuable to a business.