Content marketing works best when articles support real customer questions and connect naturally to the products or services a business offers. A blog should not exist only to publish a high number of posts.
What to consider
Create topic clusters around important services, common problems, comparisons and implementation questions. Link relevant articles to strong service pages so users can move from research to a commercial next step.
Update older content when technology, pricing or user expectations change. A smaller library of accurate and useful resources is more valuable than a large collection of copied or thin articles.